Quick Overview
The following updates were released in July 2026:
- New Individual Duplication Detection
- One of the easiest ways to keep your CRM clean and accurate is by avoiding duplicate records. To help with this, Aline CRM now includes duplicate detection when creating new prospects and pre-leads.
Copy Activities Functionality
- Aline CRM now includes a Copy Activity feature within both the Log Activity and Schedule Activity workflows, helping reduce repetitive data entry and streamline activity management.
- Configurable Prospect Centered Selling Goals on the Dashboard
- Goals help Prospect Centered Selling organizations measure performance, reinforce key selling behaviors, and track progress directly from the CRM dashboard.
- Viewing Time in the Selling Zone via Profile Activities (TSZ)
- Aline CRM now makes it easier to understand how long prospects have been actively moving through your sales process with the new Time in the Selling Zone column.
- Aline CRM now makes it easier to understand how long prospects have been actively moving through your sales process with the new Time in the Selling Zone column.
- Case Study Completion % Widget
- The Case Study Completion widget is now available at the top of each prospect profile.
Features and Functionality
New Individual Duplication Protection
One of the easiest ways to keep your CRM clean and accurate is by avoiding duplicate records. To help with this, Aline CRM now includes duplicate detection when creating new prospects and pre-leads.
Let's take a look at how it works.
To get started, select Add New and choose either Prospect, Pre-Lead, or Contact.
As you begin entering information into the form, Aline CRM will automatically check for existing records that may match the information you're entering.
Duplicate detection currently looks for matches based on:
- First Name and Last Name
- Email Address
- Phone Number
If a potential duplicate is found, a notification will appear directly within the Add New window.

The duplicate detection panel will show you any existing individuals that match the information you've entered, along with details about what information matched. For example, you may see that one record matched based on name, while another matched based on a phone number.
If you'd like to investigate further, simply select the individual's name or the open icon. The existing record will open in a new browser tab, allowing you to review the information without losing your progress on the new record. After reviewing the existing record, you can decide whether you should continue creating a new prospect or work from the existing record instead.
It's important to note that duplicate detection does not prevent you from creating a new record. Its purpose is simply to alert you that a potential duplicate may already exist in the CRM.
You'll also notice an Ignore All option. Selecting Ignore All temporarily dismisses the duplicate notifications for the current record you're entering. However, no permanent action is taken. If the same matching information is entered again in the future, duplicate detection will continue to surface those potential matches.

By taking a few seconds to review potential duplicates before creating a new prospect, you can help maintain cleaner data, improve reporting accuracy, and ensure your team has a complete picture of every prospect's journey.
And that's how easy it is to use Duplicate Detection when adding new prospects, contacts, and pre-leads in Aline CRM!
Copying Activities to Save Time
Creating similar activities for a prospect just got faster.
Aline CRM now includes a Copy Activity feature within both the Log Activity and Schedule Activity workflows, helping reduce repetitive data entry and streamline activity management.
Let's take a look at how it works.
When creating or reviewing an activity, you'll now see the option to Copy an existing activity.

Selecting Copy automatically creates a new activity using the information from the original activity as a starting point.
This can be especially helpful when:
- Logging similar interactions
- Scheduling recurring follow-ups
- Creating activities that share the same details
- Saving time when working active prospects
To copy an activity:
- Locate the activity you'd like to use as a template.
- Select the Copy option.

- Review the information that has been carried over.
- Make any necessary updates, such as the date, time, result, or notes.

- Select Log or Schedule / Log & Create New or Schedule & Create New to save the activity.
The new activity will be created using the copied information while preserving the original activity record.
Best Practice: Before saving a copied activity, take a moment to review the details and ensure any dates, times, notes, or activity-specific information accurately reflect the new interaction.
Configuring PCS Goals
Goals help Prospect Centered Selling organizations measure performance, reinforce key selling behaviors, and track progress directly from the CRM dashboard.
In this section, we'll review how to configure goals and explore how those goals appear throughout the PCS dashboard experience.
To begin, ensure the Goals page has been enabled as a company option.

Once enabled, administrators will have access to the Goals page within Admin.


Select Add Goal to begin creating a new goal.
From here, administrators can configure:
- Activity Goals
- Performance Goals

Goals can be assigned to specific communities, user roles, and individual users, allowing organizations to align goal tracking with their PCS strategy. Administrators can also manage sub-goals, enable or disable specific goal categories, and configure individual user targets.
Once configured, users will see progress directly from their dashboard.

For PCS organizations, dashboard visibility may include:
- Time in the Selling Zone Goals
- Planning Goals
- Outcomes Goals
- Face-to-Face Goals
- Activity Point Goals
These metrics help users understand not only their results, but also the behaviors contributing to those results.
Administrators can review performance at both the user and community level, creating greater visibility into progress and adoption of PCS best practices.
And that's how easy it is to configure and monitor goals within a PCS-enabled organization.
Viewing Time in the Selling Zone (TSZ) via Profile Activities
Aline CRM now makes it easier to understand how long prospects have been actively moving through your sales process with the new Time in the Selling Zone column.
This enhancement provides greater visibility into prospect progression and can help identify opportunities that may need additional attention.
To access this information, open a prospect profile and navigate to the Activities section. Within the activity page, you'll now see a new column labeled Time in the Selling Zone.

This column displays the amount of time a prospect has spent within the selling zone for that particular activity, providing insight into how long they've been actively engaged in your community's sales process.
As you review prospect activity, this information can help answer questions such as:
- Which prospects have been in the selling process the longest?
- Are there opportunities that may need additional follow-up?
- How efficiently are prospects progressing through the sales journey?
The Time in the Selling Zone value is displayed directly within the activity page, allowing you to review this information without running additional reports or navigating away from the prospect profile.
Best Practice
Use Time in the Selling Zone as an additional conversation starter when reviewing your pipeline.
A prospect with an extended selling zone duration isn't necessarily a concern, but it may be a good opportunity to review recent activity, confirm a next step is scheduled, and ensure the prospect continues moving forward in the sales process.
And that's all there is to it. With the new Time in the Selling Zone column, valuable sales pipeline visibility is now available directly from the prospect profile.

QUESTIONS?
We're happy to help! Please reach out to our Aline Support Team:
- Click here to email our Support Team
- Click here to schedule a support call
Click the "back/menu" buttons to explore more Help Center articles

Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article