How to Use ValueTrack Parameters in Enquire MAP

How to Use ValueTrack Parameters in Enquire MAP

If using Google Ads, there is an advantage of using ValueTrack parameters to pass extra data to Enquire MAP to assist in reporting and tracking.

Set up or edit a tracking template with ValueTrack parameters at the account level in Google Ads

1. 
   

   Click Settings in the left hand menu.

   
   


2. 
   

   Click Account Settings.

   
   


3. 
   

   Click Tracking.

   
   

    

   
   

   

   
   


4. Next to Tracking template, click Blank Field.
   

   Enter {lpurl}, a question mark ?, and any ValueTrack parameters selected to use, separated by ampersands &s.

   
   

   See the following example to use: {lpurl}?device={device}&keyword={keyword}&placement={placement}&adgroup={adgroupid}&campaign={campaignid}

   
   

   where

   
   

   Campaign label: campaign

   
   

   Placement label: placement

   
   

   AdGroup label: adgroup

   
   

   Keyword label: keyword

   
   

   Device label: device

   
   


5. Click Save.          
   

          The label above refers to the kywd, and Google will replace the parameter placeholder {keyword} 

              with the keyword data related to the AdClick. 

In Enquire MAP, the labels of some of the more commonly used parameters can be customized. When setting up the labels in Enquire MAP, it will capture and store the data in the parameter for the visitor. This data is used in reporting and can be accessed via dynamic fields in emails. 

To configure the custom ValueTrack parameters in Enquire MAP, go to Administration then Account Settings to find Google Integration to fill in the custom labels.

For the example: 

{lpurl}?&device={device}&keyword={keyword}&placement={placement}&adgroup={adgroupid}&campaign={campaignid} 

where

Campaign label: campaign

Placement label: placement

AdGroup label: adgroup

Keyword label: keyword

Device label: device

Click Save.

As the format of the parameters are

label={parameter}

for example

kywd={keyword}

the label here is 'kywd', google will replace the parameter placeholder {keyword} with the keyword data related to the ad click.

In Enquire MAP you can customize the labels of some of the more commonly used parameters. If you set up the labels in Enquire MAP, Enquire MAP will capture and store the data in the parameter for the visitor. This data is used in reporting and can be accessed via dynamic fields in emails.

To configure the custom ValueTrack parameters in Enquire MAP, go to your account settings (Administration->Account Settings), find the Google Integration and fill in your custom labels

For the example template 

{lpurl}?&device={device}&keyword={keyword}&placement={placement}&adgroup={adgroupid}&campaign={campaignid}

where

Campaign label: campaign

Placement label: placement

AdGroup label: adgroup

Keyword label: keyword

Device label: device

The settings in Enquire MAP are:

Note: Enquire MAP provides access to the data using the following dynamic fields in in emails and landing pages:

1. %CONTACT_HISTORY.VALUETRACK_CAMPAIGN% 


2. %CONTACT_HISTORY.VALUETRACK_ADGROUP% 


3. %CONTACT_HISTORY.VALUETRACK_DEVICE% 


4. %CONTACT_HISTORY.VALUETRACK_PLACEMENT% 


5. %CONTACT_HISTORY.VALUETRACK_KEYWORDS%

This is a good reference article on all the ValueTrack parameters by Google:

https://support.google.com/google-ads/answer/6305348

Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.