How to Connect Offline Conversions to Google Ads in Enquire MAP

Modified on Fri, Dec 15, 2023 at 1:33 PM

How to Connect Offline Conversions to Google Ads in Enquire MAP

Please Note: We don't recommend this solution unless ar no other options. Offline conversions do not connect to the users website session.

Try to use Enquire MAP's pre configured or custom events for Google Analytics then import the Goals from Analytics into Google Ads instead.

If without Administrative access to Google Analytics to create goals and integrate with Google Ads, this configuration enables connecting directly from Enquire MAP to Google Ads using the following steps:

Setup Google Ads Integration (See Below)

Navigate to Administration > Account Settings > Integrations

Check the box next to Automatically Post Events to Google Adwords

In Google Ads, go to Tools > Conversions

Add a new website conversion.

Give it a name of Call/Form Fill

Category: Lead

Value: What you value leads at

Select Add the Tag yourself

Now that offline conversion tracking has been added to Google Ads. Watch the Google Ads account for new conversions to start appearing.

Integrating Enquire MAP with Google Services

Google Services Integration

For those packages (Call Tracking, Small Business Marketer, Corporate Marketer, Agency Marketer) that support website integration, connecting Enquire MAP to Google Services will unlock several dashboard widgets.

Google Analytics Integration

Enquire MAP integrates easily and seamlessly with Google Analytics to deliver rich insight into online campaigns and conversions.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

A. Connect your Google Analytics account with Enquire MAP:

Log into Google Analytics account: http://www.google.ca/analytics/. If without a Google Analytics account, one can be easily created.

Once logged in, click Admin at the top of any Analytics page.

Use the menu at the top of the columns to select the specific account to use. .

Three columns of attributes will appear: Account, Property, View

Under Property, click on Tracking Info->Tracking Code

Copy the Tracking ID (UA-XXXXXX...)

In Enquire MAP, select appropriate account settings (<Name>->Account Settings)

Scroll down to Account Setup

Click on integrations

In the Edit Box, GA Account ID, paste in the Google Analytics Tracking ID

Click Save Account

B. Authorize Google Analytics:

In Enquire MAP, navigate to Administration > Account Settings > Integrations > Third Party Applications

Click the Add Application Button

Select Google from the drop down list

Enter appropriate Google email address in the email address field. The email address must have full access to the Google Analytics account to authenticate to.

Click the icon under the Authenticated heading

Select the Google account that corresponds to the Google Email address typed in step 4

Google Ads (AdWords) Integration

Google Ads reporting is a service offered by Google that generates detailed statistics about the Company ongoing Google paid advertising.

Authenticate the appropriate Google account as per the previous section of this article

Log into the Google Ads account

The Customer ID will be at the top corner of any Ads page, near where email address is located. Do not use the MCC ID as this must be the Customer Ads Account ID.

ValueTrack Parameters

As Google has now restricted what data is given publicly on ad clicks, the use of ValueTrack parameters to communicate the ad data to Enquire MAP is needed.

Please visit How to Use ValueTrack Parameters in Enquire MAP .

As there is no restriction on the labels used when setting up the parameters, Enquire MAP will need to know which labels to be used for the parameters in Ads. Navigate to Administration > Account Settings to further specify the ValueTrack parameter labels used in the Ads Account.

Please reach out to the dedicated Enquire Account Manager or Enquire MAP Support team for further assistance.