Glossary: Dynamic and System Fields

%ACCOUNT.ADDRESS.ADDRESS%

Account Street Address

Street Address of the main office for the Account

%ACCOUNT.ADDRESS.CITY%

Account City

City of the main office of the Account

%ACCOUNT.ADDRESS.COUNTRY%

Account country name

Account country name

%ACCOUNT.ADDRESS.FULL_COUNTRY%

Account full country name

Account full country name

%ACCOUNT.ADDRESS.FULL_PROVINCE%

Account province/state full name

Account province/state full name

%ACCOUNT.ADDRESS.POSTAL_CODE%

Account postal code/zip code

Account postal code/zip code

%ACCOUNT.ADDRESS.PROVINCE%

Account province/state

Account province/state

%ACCOUNT.BUSINESS_NAME%

Account Business Name

Account Business Name (your company, not your prospect's company)

%ACCOUNT.COMPANY_CONTACT_EMAIL.EMAIL_ADDRESS%

Account Email Address

Account Email Address

%ACCOUNT.CONTACT_LISTS(<LIST ID>).CONTACTS_COUNT%

Contact List Total Contact Count

This is the total count of contacts in a given list

%ACCOUNT.FACEBOOK_URL.URL%

Account Facebook URL

URL of the business Facebook page

%ACCOUNT.GOOGLE_DIRECTIONS_URL%

Account Google Directions URL

Calculated google maps url based on account address and business name

%ACCOUNT.GOOGLE_EMBEDDED_URL%

Account Google Maps embedded url

Google Maps embedded url for embedding map to the account address

%ACCOUNT.GOOGLE_PLUS.URL%

Account Google+ URL

The business Google Plus page

%ACCOUNT.PAGE_URL%

Page Domain URL

This is the landing page domain name URL (e.g. www2.mydomain.com)

%ACCOUNT.PRIMARY_SALES_CONTACT.NAME%

Account primary sales contact full name

This is the account's primary sales contact full name

%ACCOUNT.SOCIAL_MEDIA_TYPE(<TYPE>).URL%

Account Social Media URL <TYPE>

URL of the social media site with type <TYPE>for this account. E.g. <LinkedIn>

%ACCOUNT.TAGLINE%

Account Tagline

This is the main tagline for the business.

%ACCOUNT.TOLL_FREE_NUMBER.PHONE_NUMBER%

Account Toll Free Phone Number

The business's main toll free number

%ACCOUNT.TWITTER_URL.URL%

Account Twitter URL

This is the Business Twitter account URL

%ACCOUNT.WEBSITE.URL%

Account Business Website URL

Your Account's Corporate Website URL

%ACCOUNT.WEBSITE_TYPE(<TYPE>).URL%

URL of the website with specific type

URL of the website with type <type> for this account

%BRAND.BACKGROUND_COLOR%

Background Color

The brand css background color for the specified brand/theme

%BRAND.BANNER_GRADIENT_VALUE%

Brand Banner Gradient Value

Gradient of the banner

%BRAND.BASE_FONT_COLOR%

Brand Base Font Color

This is the color used for the default text color

%BRAND.BOXED_BACKGROUND_COLOR%

Brand Boxed Background Color

Background Color of the box in a boxed layout

%BRAND.BRAND_ACCENT_COLOR%

Brand Gradient 2 color

Gradient 2 color

%BRAND.BRAND_COLOR%

Brand Gradient Start Color

The brand css color. Used on Banner/Button/headers/dressings

%BRAND.BRAND_TEXT_COLOR%

Brand Text Color

Banner/Button/headers/dressing font color

%BRAND.EMAIL_HEADER.URL%

Brand Email Header Image URL

This is the URL for the brand/theme Email Header Image

%BRAND.FAVICON.URL%

Brand Favicon URL

This is the URL for the Favicon URL

%BRAND.FONT_FAMILY%

Brand Font Family

The font family for the brand/theme

%BRAND.FOOTER_BACKGROUND_COLOR%

Brand Footer Background color

%BRAND.FOOTER_GRADIENT_TYPE%

Brand Footer Gradient Type

%BRAND.FOOTER_GRADIENT_VALUE%

Brand Footer Gradient Value

Gradient of the footer

%BRAND.FOOTER_TEXT_COLOR%

Brand Footer Text Color

Footer Text Color

%BRAND.GRADIENT_TYPE%

Brand Banner Gradient Type

%BRAND.HEADER_FONT_FAMILY%

Brand Header Font Family

%BRAND.LINK_HOVER_COLOR%

Brand Link Hover Color

%BRAND.LOGO.URL%

Brand Logo Image URL

The image url for the brand logo

%BRAND.PHONE.PHONE_NUMBER%

Brand Phone Number

The account number associated with this brand

%BRAND.TAGLINE%

Brand Tagline

The tagline for the brand

%BRAND.TEXT_ACCENT_COLOR%

Brand Heading Color

%BRAND.URL%

Brand specific url

Brand specific url

%CONTACT.FIRST_NAME%

First Name

Contact first name

%CONTACT.LAST_NAME%

Last Name

Contact last name

%CONTACT.NAME%

Contact Full Name

Contacts First and Last Name

%CONTACT.TWITTER_HANDLE%

Twitter Handle

Contact twitter handle (@username)

%CONTACT.LEAD_SCORE.SCORE%

Lead Score

Contact lead score value (0-100)

%CONTACT.EDIT_LINK%

EnquireMAP Contact URL

Direct link to access the contact data in EnquireMAP.

%CONTACT.ACCOUNT.BUSINESS_NAME%

Contact Employer

Contact employer company name

%CONTACT.ACCOUNT.CUSTOM_FIELDS(<FIELD_NAME>).FORMATTED_VALUE%

Account Custom Field Value

Account Custom Field Value

%CONTACT.ADDRESS.ADDRESS%

Contact Street Address

Contact Street Address

%CONTACT.ADDRESS.CITY%

Contact City

Contact City

%CONTACT.ADDRESS.COUNTRY%

Contact country code

Contact country code

%CONTACT.ADDRESS.FULL_COUNTRY%

Contact full country name

Contact full country name

%CONTACT.ADDRESS.FULL_PROVINCE%

Contact province/state full name

Contact province/state full name

%CONTACT.ADDRESS.POSTAL_CODE%

Contact postal code/zip code

Contact postal code/zip code

%CONTACT.ADDRESS.PROVINCE%

Contact province/state code

Contact province/state code

%CONTACT.CLAIM_LINK%

Lead Claim Link

Link to claim this contact as a lead

%CONTACT.CLAIMED_BY.EMAIL.EMAIL_ADDRESS%

Contact Manager's Email Address

%CONTACT.CLAIMED_BY.NAME%

Contact Manager Name

This is the contact manager's name

%CONTACT.CONTACT_DETAIL.CONTACT_SOURCE_DESCRIPTION%

Contact Introduction - source description

Contact Introduction - source description

%CONTACT.CONTACT_DETAIL.CONTACT_SOURCE_NAME%

Contact Introduction - source name

Contact Introduction - source name

%CONTACT.CONTACT_DETAIL.FIRST_VISIT_MEDIUM%

Contact first visit medium

Contact first visit medium

%CONTACT.CONTACT_DETAIL.FIRST_VISIT_SOURCE%

Contact first visit source

Contact first visit source

%CONTACT.CONTACT_DETAIL.INTRODUCED_DATE%

Contact Introduction - introduction date

Contact Introduction - introduction date

%CONTACT.CONTACT_DETAIL.INTRODUCTION_URL%

Contact Introduction - introduction url

Contact Introduction - introduction url

%CONTACT.CONTACT_DETAIL.KEYWORDS%

Contact Introduction - keywords

Contact Introduction - keywords

%CONTACT.CONTACT_DETAIL.MEDIUM%

First conversion medium

First conversion medium

%CONTACT.CONTACT_DETAIL.REFERRER%

Contact Introduction - referrer

Contact Introduction - referrer

%CONTACT.CONTACT_DETAIL.SOURCE%

First conversion source

First conversion source

%CONTACT.CUSTOM_FIELDS(<FIELD_NAME>).FORMATTED_VALUE%

Contact Custom Field Value

Contact Custom Field Value

%CONTACT.EMAIL.EMAIL_ADDRESS%

Contact Email Address

Contact email address

%CONTACT.LAST_SESSION%

Last Web Session

The last web session for this contact

%CONTACT.LEAD_REJECTIONS.ALL%

Lead Rejection Reasons

A list of all reasons for the contact to be rejected as a lead

%CONTACT.NAMED_DATES(<NAME>).DATE%

Special Date for a contact with the name provided

Special Date for a contact with the name provided

%CONTACT.PHONE.PHONE_NUMBER%

Contact Phone Number

The phone number associated with a prospect

%CONTACT.REJECT_LINK%

Lead Reject Claim

Link to reject this contact as a lead

%CONTACT.RELATED(<RELATION>).EMAIL.EMAIL_ADDRESS%

Email address of contact's <relation>

Email address of contact's <relation>

%CONTACT.RELATED(<RELATION>).FIRST_NAME%

First name of contact's <relation>

First name of contact's <relation>

%CONTACT.RELATED(<RELATION>).LAST_NAME%

Last name of contact's <relation>

Last name of contact's <relation>

%CONTACT.RELATED_DOB%

The related person's dob (only applies if you've queried on a related contacts attributes

won't handle twins)

%CONTACT.RELATED_FIRST_NAME%

The related person's first name (only applies if you've queried on a related contacts attributes

won't handle twins)

%CONTACT.RELATED_LAST_NAME%

The related person's last name (only applies if you've queried on a related contacts attributes

won't handle twins)

%CONTACT.RELATED_NEXT_BIRTHDAY%

The related person's next birthday (only applies if you've queried on a related contacts attributes

won't handle twins)

%CONTACT_HISTORY.ASSET_DOWNLOAD.CONTENT_ASSET.ASSET_FILE_NAME%

Protected Asset Filename

This is the name of the file that is being protected

%CONTACT_HISTORY.ASSET_DOWNLOAD.CONTENT_ASSET.NAME%

Protected Asset Name

This is the name given to a protected asset

%CONTACT_HISTORY.CALL_CATEGORIES%

CallForensics Call Categories

This is used in Lead Distribution. This will list all of the categories that were represented in the call.

%CONTACT_HISTORY.CALL_KEYWORDS%

CallForensics Call Keyword List

This is a list of all of the keywords that appear in a call and the number of times the keyword appears

%CONTACT_HISTORY.COMMENTS%       

Submitted Form Comments,The comments field for this contact history item             (submitted form comments email log html body chat transcript)

%CONTACT_HISTORY.CREATED_AT%

Contact History Timestamp

Timestamp for when the contact history element was entered

%CONTACT_HISTORY.HISTORY_TYPE%

Contact History Type

History type for this contact history element (form submit, email log, link click, etc.)

%CONTACT_HISTORY.IP_ORGANIZATION.TIMEZONE%

GEOIP Timezone of the current contact history item

GEOIP Timezone of the current contact history item

%CONTACT_HISTORY.MEDIUM%

Contact History Medium

The UTM_Medium for a referring URL for the current contact history

%CONTACT_HISTORY.SOURCE%

Contact History Source

The utm_source for a referring URL for the current conversion

%CONTACT_HISTORY.WEBINAR_ATTENDEE.RESULTS%

Webinar Attendance Results

Gives results such as: Attended for 108 seconds

%CONTACT_HISTORY.WEBINAR_ATTENDEE.WEBINAR_ANSWERS.ALL%

Webinar Poll Answers

Webinar poll answers for the webinar that was attended

%CURRENT_MONTH%

Current Month

The month when this is executed

%CURRENT_YEAR%

Current year

Current 4 digit year

%TODAY_DATE%

Today - Date

Today as a date (2013-05-15)

%TODAY_DATE%

Today's date

This is today as a date

%TODAY_DATETIME%

Today - Date Time

Today as a date with time (2013-05-15 15:46:35)

%STATIC_CALL_RECORDING_BUTTON%

Listen to Call Recording

Listen to the recording of the current call if available

%STATIC_FACEBOOK_LINK%

Facebook URL Link for account's facebook page

HTML and text

%STATIC_LINKEDIN_LINK%

LinkedIn URL

Link for account's linkedin page

HTML and text

%STATIC_OPT_IN_LINK%

Opt In Link for a contact

If this link is clicked the user's Opt-in status will be set to true. EnquireMAP displays a confirmation page for the person   clicking the link.

%STATIC_PINTEREST_LINK%

Pinterest URL

Link for account's pinterest page

HTML and text

%STATIC_SOCIAL_MEDIA_GREY_LINKS%

Grey Social Media Icons

Grey Social Media Icons

%STATIC_SOCIAL_MEDIA_LINKS%

Social Media Links

Links for all account's social media pagesHTML and text

%STATIC_TWITTER_LINK%

Twitter URL

Link for account's twitter pageHTML and text

%STATIC_VIEW_IN_BROWSER_LINK%

View this email in a browser link

View this email in a browser link

%STATIC_WEBINAR_JOIN_URL%

Contact specific webinar join url

%SUBMITTED_FORM.ACCESS_URL%

Protected Asset URL

URL the user was trying to access when filling out the form

%SUBMITTED_FORM.CLEAN_ACCESS_URL%

Protected Asset URL - cleaned

URL the user was trying to access when filling out the form cleaned of campaign parameters

%SUBMITTED_FORM.CLEAN_RELATED_VISITS%

Related Page Visits - cleaned

Page visits related to the form submit cleaned of campaign parameters

%SUBMITTED_FORM.CLEAN_SUBMITTED_FROM_URL%

Form Submit URL - Cleaned

URL form was submitted from with campaign parameters cleaned

%SUBMITTED_FORM.COMMENTS%

Submitted Comments

Comment field from the form (if there was one)

%SUBMITTED_FORM.COMMENTS_SHORT%

Text field comments

Text field comments

%SUBMITTED_FORM.CREATED_AT%

Submit Timestamp

Timestamp the form was submitted at

%SUBMITTED_FORM.EMAIL_ADDRESS%

Submitted Email Address

Email address field from the form (if there was one)

%SUBMITTED_FORM.FIELDS_WITH_VALUES.ALL%

Submitted Field-Value pairs

A list of all fields submitted in a form and the value submitted where the value is present

%SUBMITTED_FORM.ORDERED_SUBMITTED_VALUES%

Submitted Values

An ordered list of all submitted form fields

%SUBMITTED_FORM.PAGE_NAME%

Page name for this form submit

The name of the page that the form was submitted from

%SUBMITTED_FORM.PHONE_NUMBER%

Submitted Phone Number

Phone number field from the form (if there was one)

%SUBMITTED_FORM.RELATED_VISITS%

Related Page Visits

Page visits related to the form submit

%SUBMITTED_FORM.SELECTED_OPTION%

Submitted Radio Button Selections

Selected radio option(s) if there are any

%SUBMITTED_FORM.SUBMITTED_FIELDS(<FORM_FIELD_NAME>)%

The value of the named form field

The value of the named form field

%SUBMITTED_FORM.SUBMITTED_FIELDS_INLINE(<FORM_FIELD_NAME>)%

The value of the named form field displayed inline

The value of the named form field displayed inline

%SUBMITTED_FORM.SUBMITTED_FORM_FIELDS.ALL%

All Form Fields

A list of all fields submitted in a form and the value submitted

%SUBMITTED_FORM.SUBMITTED_FROM_URL%

Form Submit URL

URL form was submitted from

%CAMPAIGN.CTA(<NAME>).URL%

CTA URL

The published URL for the named CTA page

%CAMPAIGN.WEBINAR.DESCRIPTION%

Webinar Description

Description of the campaign webinar

%CAMPAIGN.WEBINAR.LENGTH%

Webinar Length

Length in minutes of the campaign webinar

%CAMPAIGN.WEBINAR.NAME%

Webinar Name

Name of the campaign webinar

%CAMPAIGN.WEBINAR.RESULTS%

Webinar Results

Results for the campaign webinar

%CAMPAIGN.WEBINAR.START_TIME%

Webinar Start Date-Time

Start date time of the campaign webinar

%LAST_HISTORY.EMAIL_LOG.EMAIL_LINK_CLICKS.ALL%

Last Email Link Clicks

Timestamps and urls for all email link clicks on the last email sent to the prospect in the workflow

%LAST_HISTORY.EMAIL_LOG.EMAIL_OPENS.ALL%

Email Open Timestamps

Timestamps for all email opens on the last email sent to the prospect in the workflow

%REPORT_END_DATE%

Report End Date

This is the reports end date

%REPORT_END_MONTH%

Report End Month

This is the reports end month of the date range

%REPORT_START_DATE%

Report Start Date

This is the reports start date

%REPORT_START_MONTH%

Report Start Month

For reports, this is the starting month of the report date range